This photoshoot was a total blast, the idea was to create something that would ooze color and remind a bit of California in the 1990’s…meaning fluorescent everything and a deep sense of chill i just wanna party, which is nothing new to Finnish DJ Rony Rex who is at the center of this shoot with his music.
The soundtrack for this shoot by Finnish DJ Rony Rex is strong and it perfectly matches the new idea of Helsinki, a bit more Brooklyn but still quite Nordic and modern.
The models are all Helsinki and Tampere based guys an girls who have more attitude in one sock than a party in a country club. It was very nice to bring a collection of clothes as vibrant as Teemu Keisteri’s Ukkeli Tshirts (and some of my own designs) and create the aesthetic of the perfect party to be in while in Helsinki.
Makeup and hair was put together by Mira who gave it a dose of rave an a very bright presence inspired in Ukkeli and our previous work, al this resulting in an amazing Rave Fashion Editorial.
I really hope you enjoyed this shoot and I wanna say thanks to Rony, the models, the crew, Teemu and Eve from Eerikinkatu 11 for letting us shoot in such an amazing location.
The idea for the Editorial was to highlight the pieces and present a very strong image of Finland, from Hockey to Viking Style ships these designs come alive through a bit of an epic styling by the amazing Miila Hyökkifrom Studio Verte and the amazing location courtesy of Tuula Halén and the amazing team over at Virgo Cohesion.
My idea for the pictures was to play with light and very strong poses, a little bit of a viking noir and a playful dose of burlesque.
Hope you enjoy the pictures as much as I enjoyed taking them.
and a couple more I liked but didn’t get to the lookbook.
Sununtaisiskot is a DJ collective made out of 5 amazing Dj’s in Helsinki, Finland. They Dj constantly and have a radio show in Helsinki which you can catch on Sundays. They are stylish and talented and we had a lot of fun shooting a mini-editorial just some weeks ago.
The girls are part of the creative crowd in the Finnish Capital and they al have amazing taste in music and very particular sense of style, they are amazingly energetic…we are luck that we have such amazing girls popping out in the music scene in Finland, the world should follow its lead.
About the Mini Editorial.
We shot this pics in Hotel Kämp in the Mannerheim Suite fully suited in Burlesque Tsunami and with some colorful Lumi bags as accessories. The girls are as fun as the prints and accessories, they rocked the looks and showed us how much swagger they have as well as their amazing sense of style, they do look like proper rock stars.
What can I say, they rocked the suits in this mix of new and old, classic and pop, figure out where they are playing through their Facebook page and check them out at the party next Wednesday 27 in the Burlesque Tsunami Anniversary Party.
Models: Dj TyTTi, Palmusaari, Mari and Cj Analog L.(Finland)
Helsinki is a Capital still defining itself through Art and a new kind of Luxury which is a combination of classic and modern views on it. For this photoshoot we wanted to show this new spirit of Nordic Luxury which make the Finnish Capital so special.
These clothes will for sure be new classics in the Era of Jaden and Willow Smith who are the clearest examples of a new Fashion sense that combines Luxury, Comfort and Erased Gender Lines which we adore.
Hotel Haven was indeed the perfect location as it is one of the best hotels in the City and it is one with the best mix of style and modernity without sacrificing Luxury. The Luxurios Hotel Haven in Unionkatu 17 standing just next to the Helsinki Harbor making it one of the best located hotels in the Country.
From the Hotel you have all the important attractions and we even went out and shot in this amazing small gallery next to the hotel called Gallery Sculptor (Eteläranta 12).
The pieces in Gallery Scuptor photographed in the following pictures are Pimeyden Imu /Tempting Darkness and Umpikuja/Dead-End by Finnish Artist Umppa Niinivaara from her project Sykli/The Cycle which will be there until April 17.
About “The Cycle”
“The Cycle is a circulation passage to the white emptiness through an tempting dead-end and the darkness. The exhibition consists of four sculpture installations reaching through the space in vertical shapes, leading the viewer from the darkness to the light. The light however doesn’t symbolism hope, healing, but emptiness, disappearance.
The exhibitions variable emotional state get a physical character through organic shapes and by nature different materials. The sculptures rhythm in the darkness; their stretch as heavy objects through the space; the fragile materials rise and submersion out of the space leads the viewer into a cycle of emotional state/ emotional state cycle.”
A Vision in Fur
Fashion and Luxury go hand in hand and nothing represents Luxury better than Fur. These Fur coats follow the path and tradition of Nordic Fur and it combines its craftsmanship with amazing and fashion-forward models which are not like your Grandmother’s coat.
Gemmi will open its Flagship Store later this month in Helsinki across from the Fazer Cafe and next to Glo Hotel in Galleria Esplanad.
Frenn a new class of Gentleman
Frenn does something that most brands focusing on men in Finland don’t, they add a dapper cool vibe that reminds us of Clooney but doesn’t restrict us to traditional forms of fashion. The materials are not only amazing but also comfortable, wearing classic has never been this cool, pair it with a jacket of fur like we did in the shoot but you will see how Frenn ads a little bit more heart to it.
Special thanks to Hotel Haven and Galleria Sculptor for letting us shoot in their amazing location as well as to the brands and our amazing Model.
LCMDF is Finnish Electro-Pop Punk Duo with an amazing career that has taken them to Japan, all over Europe and the USA. Their last song “Rookie” is the perfect anthem for the still very relevant fight for equality, they have brought back Girl Power and it is awesome.
The song gave birth to this Editorial, an Editorial where we pay tribute to the style and power of the image of Women over the past 100 years. We take so much for granted but we know that the fight for equality is never over and we must stop biggotry and go forward with a possitive message for those younger than us, we are the generation of Change lets not let Trump, Le Pen or Kesha’s Douchebag Producer define what our generation stands for. OK, too much analysis. but lets begin!
We begin with the Suffragettes of the early 19oo’s -1920’s, thought their style was slowly changing from constraining corsets and dramatic and uncomfortable dresses which reflected their struggle in their daily life as they fought for the right to property and to vote. Of course the looks are revamped with Ivana Helsinki, Monki and in the luscious setting of Hotel Kämp in Helsinki
THE PRE AND POST WAR PERIOD
The 1940’s were a time of change, women joined the labor force and war tore apart the world. The style of the epoch echoes of style and struggle. As regular life slowly went back to normal, powerful songstresses like Edith Piaf and Designers like Coco Chanel led the march as they became more predominant, independent and ever so iconic. The inspiration for these outfits were indeed Piaf and it was the last time we had true Classic Hollywood Glamour.
THE 1960’s and 70’s
WOODSTOCK AND THE PINK LADIES
The 1960’s and 1970’s brought a whole new era of Style, women were active and were cementing their position in the world as they took to the office and rebelled along men in Woodstock and then Studio 54. The inspiration for this look is Classic Rock and Roll and the power of Disco. The Ivana Helsinki Jackets are so current yet so amazingly vintage that the Pink Ladies in Grease would without a doubt approve.
GLAM, HAIR AND MORE HAIR
I’m not gonna lie, the 1980’s were a mess regarding style, the best thing to come out was the music and the cheesy Pretty in Pink/Ferris Bueler movies. I believe I cannot be sentimental of a time when i was mostly dressed by my parents and all I can recall is Alf and the Love Boat to some degree. There is beauty in this decade tho, the out of control Glam Rock Hair that men and Tina Turner sported for sure made it for a decade of strong fashion statements. For this look we with something more current, very colorful and baggy clothes (which are so in right now, like everything 80’s.. have you heard of this little show called Fuller House). Lets just have a moment of silence for Mullets, Glam Hair and shoulder pats our moms wore to prom, and that they may never become that big again.
THE LATE 1990’s and 2000’s
TEXT ME, LIKE ME, INSTAGRAM ME
These two decades were a whirlwind, women already work that is so old news… we have had Women Presidents and Prime Ministers and even a Lady Gaga. Women from these decades are now guiding us men like no other generation has ever done so, women are equals in our generation and women have achieved great success in most all aspects of working life (though some regions and areas are still faced difficulties).
Our generation is now one that lives digitally, from our politics on Facebook and Twitter to TV on Netflix we are a generation that is vocal and often too preocupied with their image on social media. This has created great opportunities but also problems, the heroes of this period are those still fighting for equality at home and abroad, those women who range from Lawyers, Politicians, Scientists, Coders, Singers and Actresses.
There is still a glass ceiling but we have our girls to reach it an break it once and for all. We salute all Millenial and Gen X Girls with these looks.
We hope you enjoyed the Looks as much as we enjoyed putting them together, thank you LCMDF you girls rock!