El Nuevo Reino de León

Every time we ring in a New Year we think of the past years and how far we have come. This Editorial was shot in Nuevo León, Mexico a territory founded in 1580 by Luis Carvajal y de la Cueva a well known Forced Portuguese Converted Jew, as many families coming to the New Spain.  Mexico, New Spain at the time was under the ruthless authority of the Spanish Inquisition which considered judaism a crime and persecuted forced converts suspected of practicing judaism.

Nuevo Reino de León as well as other provinces as such as modern day Coahuila, Texas, Zacatecas, Guerrero and Michoacan along with the Capital had many ¨converted¨families living with fear of the Spanish Inquisition.

Many traditions faltered, people hid their jewish past but we can find many traditions and dishes that were once jewish as important part of Mexican culture in these regions, specially Nuevo León. Some might argue this is not true but current DNA testing of people hailing from these provinces have shown that they do have a Sephardic origin.

In this Editorial I wanted to mix a little bit of the hidden history of Nuevo Leon with an up-and-coming designer from Monterrey and his brand Atelier Sesenta y Cuatro, Daniel Guerra a Texas born model and some Israeli influences I picked over in Tel Aviv and Jerusalem.

It is fun to play with culture and even more so to imagine what a Nuevo Reino de León Style would be if our Jewish heritage would have not perished under the Spanish Inquisition.

Hope you enjoy the editorial, and if you want to learn more about the jewish heritage of Nuevo Leon, Texas and Mexico you can check out the many articles and research made by the Centro Carvajal Sefarad in Monterrey.

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Clothes: Atelier Sesenta y Cuatro (Nuevo León), Kalevala Buddy Earth Americas Necklace by BiiSafe/Kalevala Koru and Beerdigan by The Nordic Outpost (Finland)

Model: Daniel Guerra (Texas/Nuevo León)

Photography and concept: Beto Guzman Abundes (Mexico)



The Gnome Liberation Army takes Finland

Winter is around the corner and the only colors we see in the North are Black and grey. This season’s editorial comes at a time where everything seems to be winding down and people retreat to their homes and christmas parties.

This Fall we picked a collection from Israel, a collection from a talented young designer who just graduated from Shenkar College, Roy Derhi.

The collection is called the Gnome Liberation Front and it’s Roy’s graduating project from the prestigious Shenkar Fashion Design Department. The project would not only catch our attention, it actually caught the attention of H&M and earned him a spot in the company’s studio in Stockholm, Sweden this Fall!

The Collection is playful, artful and a strong play of shapes, colors and extravagant design that leaves us craving for more.

In order to make justice to the collection I had to have an equally stunning model, this is where the 1,90-something Finnish National Ballet Dancer Thibault Monnier was the only one who could bring this collection to life. Thibault is a French national living in Finland, an expat that graces us with his talents in the Opera House and from time to time as an imposing and artful model.

The idea of the Editorial is to showcase amazing design from abroad and highlight how great it is to collaborate with talents from around the globe with Finland as home base. This collection amazed me since I found it on Instagram and I’m super excited to finally show you how amazing it looks when roaming the streets of Helsinki.


The Gnome Liberation Army Project by Roy Derhi

The inspiration for the collection comes from it’s namesakes, the Garden Gnomes. Why gnomes you ask? According to the European Folklore, garden gnomes are the guardians of the land and vegetation. Spawning all over Germany in the 1920’s these continue to adorn the patios world-wide.

Roy explained how Gnomes were twofold creatures, they could be cute and magical and also hedonistic and disturbed looking, an ambivalence that makes them perfect for a Fashion Collection. The Gnome Liberation and all it’s Gnome liberating tactics were a great inspiration to Roy. The rebels who took the gnomes and rebelled against consumerism have a playful idea to them, and the collection would pick up where they left and incorporate some playful German Military vibe and the playful spirit of the garden gnomes.

In the designs, you can see the kitsch aspects of the flamingos, pom-poms, and glitter to resemble the gnomes as well as the militant aspect of the suspenders, shoulder pads and hard edges to resemble the army uniform. This tension seems to be relevant in today’s consumerist society, where we have simultaneous aspects of seriousness and mischief, as well as kitschy-ness and hardedge.

This collection is more than awesome and it brings the levity and art we need before we say goodbye to sunshine this Winter.

Hope you enjoy the Photos as much as we enjoyed planning it, special thanks to Thibault Monnier for modeling, Roy Derhi for letting us use the collection and Michael Shamai for helping us get it from Tel Aviv to Helsinki.

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Clothes: Roy Derhi (Israel)

Model: Thibault Monnier (France)

Photography and concept: Beto Guzman Abundes (Mexico)

Photo Editing: Alex Purtov (Russia)

87 MM Seoul

87MM SS/17 – Hera Seoul Fashion Week

Menswear, no matter where you go, nobody beats the showsmanship and swag of Korean Menswear Runways. This year at Hera Seoul Fashion Week we had the great pleasure to catch 87MM and their Spring 2017 collection.

The collection itself is strong in 1970’s influences and it makes us want to see Bradley Cooper and Christian Bale in a period classic again. The collection is quite formal but it has its out there moments (which we loved), personally I can see myself working out like crazy so I can pull off the white power suit and the trenches.  Amazing looks,  now if you excuse me I need to go workout my ass off so I can buy this next spring.

Thanks to 87 MM for the invite for their show, we definitively are fans and will keep an eye on them and Korea from now on.

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Pictures courtesy of Hera Seoul Fashion Week. 


Big Park SS17 – Hera Seoul Fashion Week

Seoul Fashion Week as always managed to give us the right amount of edge that we need during the Fashion Season. One of the two shows we had the pleasure of attending was the Big Park SS17 show and boy did they bring it!!!

The Spring/Summer Collection perfectly captures 1990’s alternative rock spirit and the modern Korean Style we love, this collection needs to make it to North America and Europe and grace us with a more than welcome edge this Spring 2017 season.

Here are some of the best looks from the runway, Korea you are awesome and thanks to Big Park for having us.

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Pictures courtesy of Hela Seoul Fashion Week. 


Punavuori ft. Merïkh

Fall is upon us and we barely even have time to enjoy it before winter is here. We took a stroll around Helsinki with Merïkh Bag’s men’s collection and our Imperial Valley Beer Sweat this past weekend and made sure we matched the amazing Fall vibes we were getting from the collection.

The bags are not just sweet, they are perfect for weekend excursions or trips abroad, hey you’ve gotta do it in style there is no other way to live the Nordics.

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Model: Alex Purtov (Russia)

Photography: Beto Guzmán Abundes