Benito Santos by Chingatumoda

The Runaway Mermaid ft. Benito Santos

Summertime is in full swing and it is time to give Nordic Design a break and go back to my roots, that’s why the last summer editorials will feature Mexican Design. A mix of Nordic and Latino influences, lets see how this goes, first up the amazing Benito Santos!

This first Mexican Design Editorial features Benito Santos, one of Mexico’s top Fashion Designers, he dresses celebrities, socialites and even the first lady of Mexico and Miss Universe!… he is also one of the best-known fixtures  at the Mercedes Benz Fashion Week Mexico , so we were totally psyched doing this Editorial.

His clothes are so festive and they have this perfect seaside feeling which fits perfectly with Finnish Summer. The idea behind this shoot was the warm North, it took a twist south to Denmark and was inspired by Hans Christian Andersen’s Little Mermaid.  The colors are a warm, the feeling is intense and it has a certain power and melancholy to it, we wanted to tell the story of the Little Mermaid through fashion and give it a Baltic feeling.

It was pretty nice to actually get a tan and to see how lively Finland can be during summer, we hope you enjoy it as much as we enjoyed shooting it here in Finland.

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Clothes: Benito Santos (Mexico)

Model: Paula Pötry (Finland)

MUAH: Mira Luhtala (Finland)

Production Assistant: Amiira Ismail (Finland)

Photography and Concept: Beto Guzmán Abundes 

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