Old Hollywood Style meets Finnish Design ft. the Kalevala Buddy & Gemmi

Helsinki Design Week is here and BiiSafe and Kalevala Innovation Lab from Kalevala Kore presented their first collaboration, the Kalevala Buddy. The Kalevala Buddy is an amazing new luxury gadget that will help you keep track of your things, track your activity and keep your belongings safe.

We shot an editorial for the occasion in the amazing Klaus K Hotel in the heart of the Helsinki Design District. The style for the occasion called for something old (in this case an inspiration from Elizabeth Taylor’s Classic Hollywood days) and something very new, in this case the amazing designs by Kalevala and BiiSafe Buddy.

Fur is a symbol of luxury and style and the hotel was the perfect setting to show that our world is modern and filled with technology and design, a new gold period for Helsinki as slowly tech and fashion merge together.

Helsinki Design Week being the most important Design and Fashion event in the country was the perfect excuse to present a new luxury, a new vibe through our amazing model Maï who herself came from Paris to live in Helsinki.

We hope you enjoy the editorial and make sure you check the new Kalevala Buddy Designs from BiiSafe which will be available on November 2016.

Special thanks to all involved in the shoot and Gemmi and the Klaus K Hotel.

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Model: Maï Soreau
MUAH: Mira Luhtala
Clothes: Gemmi
Jewelry: Kalevala Buddy by BiiSafe and Kalevala Innovation Lab
Location: Klaus K 
Editorial assistant: Alex Purtov
Photos and Concept: Beto Guzman Abundes

 

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