The Gnome Liberation Army takes Finland

Winter is around the corner and the only colors we see in the North are Black and grey. This season’s editorial comes at a time where everything seems to be winding down and people retreat to their homes and christmas parties.

This Fall we picked a collection from Israel, a collection from a talented young designer who just graduated from Shenkar College, Roy Derhi.

The collection is called the Gnome Liberation Front and it’s Roy’s graduating project from the prestigious Shenkar Fashion Design Department. The project would not only catch our attention, it actually caught the attention of H&M and earned him a spot in the company’s studio in Stockholm, Sweden this Fall!

The Collection is playful, artful and a strong play of shapes, colors and extravagant design that leaves us craving for more.

In order to make justice to the collection I had to have an equally stunning model, this is where the 1,90-something Finnish National Ballet Dancer Thibault Monnier was the only one who could bring this collection to life. Thibault is a French national living in Finland, an expat that graces us with his talents in the Opera House and from time to time as an imposing and artful model.

The idea of the Editorial is to showcase amazing design from abroad and highlight how great it is to collaborate with talents from around the globe with Finland as home base. This collection amazed me since I found it on Instagram and I’m super excited to finally show you how amazing it looks when roaming the streets of Helsinki.


The Gnome Liberation Army Project by Roy Derhi

The inspiration for the collection comes from it’s namesakes, the Garden Gnomes. Why gnomes you ask? According to the European Folklore, garden gnomes are the guardians of the land and vegetation. Spawning all over Germany in the 1920’s these continue to adorn the patios world-wide.

Roy explained how Gnomes were twofold creatures, they could be cute and magical and also hedonistic and disturbed looking, an ambivalence that makes them perfect for a Fashion Collection. The Gnome Liberation and all it’s Gnome liberating tactics were a great inspiration to Roy. The rebels who took the gnomes and rebelled against consumerism have a playful idea to them, and the collection would pick up where they left and incorporate some playful German Military vibe and the playful spirit of the garden gnomes.

In the designs, you can see the kitsch aspects of the flamingos, pom-poms, and glitter to resemble the gnomes as well as the militant aspect of the suspenders, shoulder pads and hard edges to resemble the army uniform. This tension seems to be relevant in today’s consumerist society, where we have simultaneous aspects of seriousness and mischief, as well as kitschy-ness and hardedge.

This collection is more than awesome and it brings the levity and art we need before we say goodbye to sunshine this Winter.

Hope you enjoy the Photos as much as we enjoyed planning it, special thanks to Thibault Monnier for modeling, Roy Derhi for letting us use the collection and Michael Shamai for helping us get it from Tel Aviv to Helsinki.

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Clothes: Roy Derhi (Israel)

Model: Thibault Monnier (France)

Photography and concept: Beto Guzman Abundes (Mexico)

Photo Editing: Alex Purtov (Russia)

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