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Winter Dude

Winter is here, or at least already here in Scandinavia… highlighting two awesome jackets to wear this last months of 2013. Zipper Jacket by R/H the Label and the Tiger Print Pilot Jacket by Saints & Mortals.

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“touch-up assistance by Daniel Yegerev

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Model: Kim Laine (FInland)

Pictures and Styling: Beto Guzmán Abundes (Mexico)

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East the New West

East the New West Editorial for the Student Magazine from the University of Vaasa September Issue.

Clothes: Hazy Days Helsinki Accesories: Ninja Finland

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Models: Daria Vereshchagina (Russia), Man Yang (China)

Makeup: Nanna West (Finland)

Editing assistant: Daniel Yeguerev (Russia)

Photography and Styling: Beto Guzmàn Abundes

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Upper East Side ft. Marimekko

September is here and so is Fashion Week so I had to do something extra special to celebrate NYFW.

Inspired by the Upper East Side and shot in what would be the Finnish Central Park area of Töölönlähti.

Ihvi Dress by Noora Niinikoski  for Marimekko and the bright blue necklace by Banjo & Bone, New York.


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Model: Eeva Suutari (Finland)

Photography and Styling:  Beto Guzmán Abundes

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Palillo

В Россию с любовью – Helsinki

A Nordic Fashion photoshoot inspired by the city of Helsinki (which at the moment is by the hipsterati attending the Flow Festival). A city that wants to be modern and urban and cosmopolitan yet clenches to tradition and nature, it struggles sometimes but it always seems to find the right balance.

Finland is stuck literally between the very, very liberal Sweden and the increasingly conservative Mother Russia.No wonder Helsinki is stuck between two different world views, it is a country that has historically been a pawn between both its neighbors.

So it’s only fitting that for this shoot we would play with the Scandinavian urban/rural aesthetics, use Finnish Fashion brands and a Russian Model.

I hope this combo reflects the way Helsinki resembles Brooklyn and its vibrant art/fashion scene and how it plays with its Nordic design tradition through clothes… these are two of the reasons Helsinki is such a fascinating city, at least in my perspective.

Brands: R/H the Label, Daniel Palillo, Dusty and Minni f. Ronya – all provided by Acolyth in Helsinki

R/H the Label SS/13 Space Dress in Mosaic

R/H the Label SS/13 Space Dress in Mosaic

Minni f. Ronya  SS/12 Mozi Shirt

Minni f. Ronya SS/12 Mozi Shirt

Daniel Palillo SS/13 Invasion Print Tee

Daniel Palillo SS/13 Invasion Print Tee

Daniel Palillo SS/13 Escher Print Sweater and Dusty Aw/12 Ukki Wool Knit Pants

Daniel Palillo SS/13 Escher Print Sweater and Dusty Aw/12 Ukki Wool Knit Pants

Minni f. Ronya  SS/12 Mozi Shirt

Minni f. Ronya SS/12 Mozi Shirt

Daniel Palillo SS/13 Invasion Print Tee and Aw/13 Multi Eyes Knit Leggins

Daniel Palillo SS/13 Invasion Print Tee and Aw/13 Multi Eyes Knit Leggins

Daniel Palillo SS/13 Escher Print Sweater and Dusty Aw/12 Ukki Wool Knit Pants

Daniel Palillo SS/13 Escher Print Sweater and Dusty Aw/12 Ukki Wool Knit Pants

This photoshoot is dedicated to the LGBT youth of Russia who cannot express themselves publicly, we wave a flag for you over here in Helsinki.

Model: Ragim Talybov (Russia)
Photos and Styling: Beto Guzmán Abundes (Mexico)

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Wall Street

Wall Street is without a doubt a symbol of power, in modern pop culture this is the equivalent of a kingdom the prince has to conquer. In this shoot we went from the streets of the financial district to a penthouse across the street from the New York Stock Exchange to bring a modern day tale of love, power and fashion.

Dresses: Ivana Helsinki Necklace: by Banjo and Bone

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Shot in Wall Street in New York City.

Models: Ian Mortensen (USA), Camilla Nagalingam and Katariina Forsberg (Finland)
Photography and concept: Beto Guzmán Abundes (Mexico)

Original post in the Ivana Helsinki Facebook Page.

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