Pokemon Go

Gotta Catch’em All ft. Kuosit

So we are finally here, we have become the weirdest (arguably most childish) generation ever! You know what I’m talking about, yes, Pokemon Go … your new God.

If you are not part of the craze you probably think the world is coming to an end, and I mean we don’t blame you… there are zombies on the street holding their phones catching virtual monsters and Donald Trump is running for president…. to make it worse you just realized that Taylor Swift is evil and you just want to cry and curse the Kardashians for bursting the bubble…. and did I mention that Donald Trump is running for president #FML #weareDOOMED

Enough rambling, now comes the fun…

So this weekend we decided to actually put to good use our lure and catch some Pokemon in Style. For this we asked the up-and-coming Finnish brand Kuosit for some of their sick outfits and we got Margot (our amazing Russian Dancer model)  to catch Pokemon in Style.

Yes, this is ridiculous as hell but it was so amazingly fun, we live in HORRIBLE violent and dangerous times, so thank goodness we have something as silly like Pokemon Go to forget that Donald Trump exists.

Zubat -1 zubat venonat venomat 2 Jynx IMG_2016-07-24-10533832 (1) Drowzy Drowzy 2 Caterpie Caterpie 3 Caterpie 2
Human Model: Margot Susi
PokeModels: Jynx, Zubat, Venonat, Caterpie, Drowzee
Clothes and Styling: Kuosit

Photos by Beto Guzman & Simon Bergman



Fluorescent Skittle Rave Party ft. Rony Rex

This photoshoot was a total blast, the idea was to create something that would ooze color and remind a bit of California in the 1990’s…meaning fluorescent everything and a deep sense of chill i just wanna party, which is nothing new to Finnish DJ Rony Rex who is at the center of this shoot with his music.

The soundtrack for this shoot by Finnish DJ Rony Rex is strong and it perfectly matches the new idea of Helsinki, a bit more Brooklyn but still quite Nordic and modern.

The models are all Helsinki and Tampere based guys an girls who have more attitude in one sock than a party in a country club. It was very nice to bring a collection of clothes as vibrant as Teemu Keisteri’s Ukkeli Tshirts (and some of my own designs) and create the aesthetic of the perfect party to be in while in Helsinki.

Makeup and hair was put together by Mira who gave it a dose of rave an a very bright presence inspired in Ukkeli and our previous work, all this resulting in an amazing Rave Fashion Editorial.

I really hope you enjoyed this shoot and I wanna say thanks to Rony, the models, the crew, Teemu and Eve from Eerikinkatu 11 for letting us shoot in such an amazing location.


Ukkeli-J Ukkeli-I Ukkeli-K Ukkeli-H


Ukkeli-DBeershirt-chingatumoda Ukkeli-L Ukkeli-M Ukkeli-N Ukkeli-O Ukkeli-P Ukkeli-Q Ukkeli-R Ukkeli-S

Clothes: Ukkeli by Teemu Keisteri & Chingatumoda

Models: Rony Rex, Maria Myllykoski, Sampo Somerma, Ville Silvennoinen, Mikaela Välipakka, Mia Kyllönen, Oskari Inkeroinen, Tapio Holvio

MUAH: Mira Luhtala

Video  Simon Bergman and Cristian Rodrigo Medel

Production and Photography by Beto Guzmán Abundes


Celebrating Finnishness by Burlesque Tsunami

So I can finally share with you the pictures from the Burlesque Tsunami Editorial. This Editorial was shot in an the Old Customs of the Port of Helsinki. The brand created this collection in conjunction with six other brands to celebrate Burlesque Tsunami’s fourth Anniversary. The participating brands were Kolya KotovApparel & LoversAito StudiosFiona TimanttiMEM by Paula Malleus and A.M.O.D. Adrian Mustelin Optical Department

The idea for the Editorial was to highlight the pieces and present a very strong image of Finland, from Hockey to Viking Style ships these designs come alive through a bit of an epic styling by the amazing Miila Hyökki from Studio Verte and the amazing location courtesy of Tuula Halén and the amazing team over at Virgo Cohesion.

My idea for the pictures was to play with light and very strong poses, a little bit of a viking noir and a playful dose of burlesque.

Hope you enjoy the pictures as much as I enjoyed taking them.

Burlesque-Tsunami-1 Burlesque-Tsunami-2 Burlesque-Tsunami-3 Burlesque-Tsunami-4 Burlesque-Tsunami-5 Burlesque-Tsunami-6 Burlesque-Tsunami-7 Burlesque-Tsunami-8 Burlesque-Tsunami-9

and a couple more I liked but didn’t get to the lookbook. 

extra-1 extra-2 Extra-3



Sununtaisiskot is a DJ collective made out of 5 amazing Dj’s in Helsinki, Finland. They Dj constantly and have a radio show in Helsinki which you can catch on Sundays. They are stylish and talented and we had a lot of fun shooting a mini-editorial just some weeks ago.

The girls are part of the creative crowd in the Finnish Capital and they all have amazing taste in music and very particular sense of style, they are amazingly energetic…we are lucky that we have such amazing girls popping out in the music scene in Finland, the world should follow its lead.

About the Mini Editorial. 

We shot this pics in Hotel Kämp in the Mannerheim Suite fully suited in Burlesque Tsunami and with some colorful Lumi bags as accessories. The girls are as fun as the prints and accessories, they rocked the looks and showed us how much swagger they have as well as their amazing sense of style, they do look like proper rock stars.

What can I say,  they rocked the suits in this mix of new and old, classic and pop, figure out where they are playing through their Facebook page and check them out at the party next Wednesday 27 in the Burlesque Tsunami Anniversary Party.



Burlesque-Tsunami-Sunnuntaisiskot-1 SUnnuntaisiskotfinalss

Models:  Dj TyTTi, Palmusaari, Mari and Cj Analog L.(Finland)

Hair and Makeup: Noora Riitijoki (Finland)

Photography: Beto Guzman Abundes (Mexico)


New Nordic Luxury

Helsinki is a Capital still defining itself through Art and a new kind of Luxury which is a combination of classic and modern views on it. For this photoshoot we wanted to show this new spirit of Nordic Luxury which make the Finnish Capital so special.

These clothes will for sure be new classics in the Era of Jaden and Willow Smith who are the clearest examples of a new Fashion sense that combines Luxury, Comfort and Erased Gender Lines which we adore.

Our Model Thibault brings poise to the shoot as he wears the amazingly delicious Furs by Gemmi Fur House, Frenn‘s pants and shirts accompanied by a luxurious Drexel envelope brief from Tumi’s  Astor collection.

Hotel Haven at the heart and soul of Helsinki.

Hotel Haven was indeed the perfect location as it is one of the best hotels in the City and it is one with the best mix of style and modernity without sacrificing Luxury. The Luxurios Hotel Haven in Unionkatu 17 standing just next to the Helsinki Harbor making it one of the best located hotels in the Country.

From the Hotel you have all the important attractions and we even went out and shot in this amazing small gallery next to the hotel called Gallery Sculptor (Eteläranta 12).



The pieces in Gallery Scuptor  photographed in the following pictures are Pimeyden Imu /Tempting Darkness and Umpikuja/Dead-End by Finnish Artist Umppa Niinivaara from her project Sykli/The Cycle which will be there until April 17.

About “The Cycle”
“The Cycle is a circulation passage to the white emptiness through an tempting dead-end and the darkness. The exhibition consists of four sculpture installations reaching through the space in vertical shapes, leading the viewer from the darkness to the light. The light however doesn’t symbolism hope, healing, but emptiness, disappearance.

The exhibitions variable emotional state get a physical character through organic shapes and by nature different materials. The sculptures rhythm in the darkness; their stretch as heavy objects through the space; the fragile materials rise and submersion out of the space leads the viewer into a cycle of emotional state/ emotional state cycle.”
GemmiFrenn, TumiGemmi, Tumi, Frenn Gemmi, Frenn, Tumi

A Vision in Fur

Fashion and Luxury go hand in hand and nothing represents Luxury better than Fur. These Fur coats follow the path and tradition of Nordic Fur and it combines its craftsmanship with amazing and fashion-forward models which are not like your Grandmother’s coat.

Gemmi will open its Flagship Store later this month in Helsinki across from the Fazer Cafe and next to Glo Hotel in Galleria Esplanad.

Gemmi-Bathtub-1 Gemmi-Bathtub-2 Gemmi-Bathtub-3

Frenn a new class of Gentleman

Frenn does something that most brands focusing on men in Finland don’t, they add a dapper cool vibe that reminds us of Clooney but doesn’t restrict us to traditional forms of fashion. The materials are not only amazing but also comfortable, wearing classic has never been this cool, pair it with a jacket of fur like we did in the shoot but you will see how Frenn ads a little bit more heart to it.

Hotel Haven Hotel-Haven-5

Special thanks to Hotel Haven and Galleria Sculptor for letting us shoot in their amazing location as well as to the brands and our amazing Model.

Model: Thibault Monnier (France)

Hair and Makeup: Mira Luhtala (Finland)

Photography and Styling: Beto Guzmán Abundes

Clothes: Gemmi Fur House, Frenn Company  and bag by Tumi.