La Sirena

Sirens are mythological beings who were beautiful yet deadly, they attracted sailors to their doom with their call…. then came Disney and turned the siren into a rebellious yet less edgy Mermaid. It’s time to re-discover the mythical appeal of the Siren which at least in this case and dress can lead to an edgier looking Spring…  Enjoy the Siren call of this Cypriot beauty!

Vestido/DRESS: Ivana Helsinki 

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Model/Modelo:  Chara Martin (Chipre/CYPRUS)

Photography and styling by/Foto y concepto: Beto Guzmán Abundes

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A Regal Spring

Spring is around the corner and in this second photoshoot in Madrid we went to the Royal Palace and surroundings to capture the spirit of spring and the soft colors of the Spanish Primavera. For this shoot think Royalty meets Lana Del Rey. Enjoy!

Vestido de/DRESS BY IVANA HELSINKI

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Model/Modelo:  Julie (Alemania/GERMANY)

Photography and styling by/Foto y concepto: Beto Guzmán Abundes

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Prettier than Pink

Pink is the color or love and that one movie that begins with Pretty…. I guess it’s time for an edgier side of Pink and a bolder take on Pretty. The ultimate Pink dress for this Spring paired with a classic fedora hat, a drop of goth, a bit of Bond and you have a cherry bomb.

Vestido de/DRESS BY IVANA HELSINKI  Joyeria/JEWELRY BY Ninja, Sombrero/HAT by Hattu & Onni fotos tomadas en/SHOT AT Gustav Wasa Restaurant in Vaasa Finland.

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Model/Modelo:  Ify (Finlandia/FINLAND)

Photography and styling by/Foto y concepto: Beto Guzmán Abundes

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Times Square

Times Square, simply the coolest and most brightest spot for us out-of-towners (besides Broadway, Coney Island, Ellis Island… ok well one of the coolest)…  This is why my out-of-town ass convinced two local college friends to go there to shoot this awesomely colorful photoshoot highlighting two t-shirts from Ivana Helsinki over at Elizabeth Street.

T-Shirts provided by: Ivana Helsinki

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Models: Ian Mortensen, Ozzy Akpinar (USA)

Photography and concept: Beto Guzman.

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