About Chingatumoda

My objctive is to create stories and  images of what Nordic Fashion looks like when a North American plays with it.

Welcome to my world of color and random images, here you’ll find my projects, editorials and even designs. 

-Beto Guzmán Abundes

About me


Beto Guzmán Abundes originally from Baja California, Mexico now living in Finland. A Photographer and Branding Specialist who enjoys creating independent Editorials with Nordic Fashion Brands, working in a Tech Startup (BiiSafe) and writing  for Nordic Style Magazine.

He has worked everywhere from the Walt Disney World Resort in Florida to consulates and protocol in Mexico before moving to Finland to study in Pori, Rauma and Vaasa.

Regarding Fashion he was an intern in New York and Helsinki at Ivana Helsinki where he was Paola Suhonen’s assistant. Later he interned in R/H Studio in Helsinki. He has been creating independent Fashion Editorials with brands like Marimekko, Haldin, Odeur Studios and others like Acne Studios since 2012.

Beto lives in Helsinki and plans to in the future start his own fashion line which will be inspired by comic books, rugby and falls in Baja California.





Mira’s home town is Vaasa, the sunniest city of Finland, she currently lives in Helsinki where she loves to collaborate with creative people. She studied Beauty and Cosmetics at Novia University of Applied Sciences, Fashion Marketing at the Helsinki Design School and, Media Psychology in Åbo Akademi.

Her internships include Ivana Helsinki, where she learned about the technical part of creating clothing,  Svenska Teatern and Wasa Teater doing makeup and in Gloria magazine as stylist assistant and assisting the Food Editor.



Alex came from the small town in the middle of Russia called Perm. He decided to quit the «Theoretical and Practical Linguistics» program to pursue his dream to work in marketing and learn through experience. Some years later he realized that it was time to move on and learn some new things, so after 4 years of hard work Alex became a retoucher & print assistant in a local small typography company. Then 3 years after, he finally packed his bags and left mother Russia to embrace the capitalist life of Finland. While he begins a new adventure he’s staying sharp by helping us edit and translate the articles into Russian from past editorials and the ones to come.